Nowadays with limited outdoor activities, people are buying less and at the same time concentrating on buying sustainable fashion clothes which will last longer. And countless amazing sustainable start-up brands are presenting sartorially on-point, environment-friendly products. and new sustainable start-ups brands are coming up a lot more than before.
The following three London-based womenswear brands offer gorgeously crafted, well-measured collections – and they were all launched since the last COVID-19 lockdown was lifted.
Yasmina
Saudi designer Yasmina Qanzal launched this brand. This Jeddah and London-based label aims to produce ‘thoughtfully created womenswear’ using an all-female team.
The result is a tight edit of feminine evening dresses with interesting details, from cut-outs to cascading sleeves, all made from eco viscose and recycled deadstock materials. It has a Price range from £200-£400.
Omnes
This fun and youthful new label majors in floral midi dresses, ditsy print jumpsuits and puff sleeve blouses. Everything is designed in the Omnes studio in West London before being produced in fully audited factories in Romania and India using eco viscose and fabrics created from post-consumer waste –even the labels are made from recycled plastic bottles.
Aligne
Setting out to challenge the idea that sustainable fashion needs to be expensive, retail veteran Dalbir Bains founded affordable brand Aligne with a 60-piece collection of throw-on dresses, minimal tailoring and puffer jackets. 75 percent of the collection is 100 percent sustainable, and yet the prices are similar to those you’ll find in the high street’s fast-fashion giants.
