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Sunday, October 17, 2021
Home Sustainable Fashion A zero waste fashion industry? We can do it!

A zero waste fashion industry? We can do it!

Sustainability in fashion arises from circularity, from the use of waste as a secondary raw material to create innovative products.

What if this circularity were applied to 360°?

The combination of skills between Atelier Riforma, a pioneer startup in sartorial upcycling, and Officina+39, player of excellence in the development of dyestuff and advanced chemical solutions, has led to the creation of entirely circular garments.

Atelier-Riforma-Officina+39-CIRCLE-CROM-RECYCROM
Figure: The garments of CIRCLE CROM by RECYCROM™ capsule collection are preloved clothes, colored with the RECYCROM™ technology, an exclusive patent of Officina+39. Courtesy: Officina+39

Atelier Riforma description

Atelier Riforma is an innovative startup with a social vocation, born in Turin by the two co-founders Elena Ferrero and Sara Secondo. The company’s goal is to reduce the
environmental impact of the fashion industry, promoting its transition towards a model that is as circular as possible.

Atelier Riforma manages the collection of discarded clothing and, through a network of upcycling professionals spread throughout Italy, gives them new life through sartorial creativity.

The startup’s mission goes beyond the environmental aspect and is also committed to the social inclusion of disadvantaged people and the training of new generations, through collaboration with social tailoring workshops and fashion schools.

OFFICINA+39 description

Boasting a 30-year experience in research and creation of chemical specialties, dyestuffs and pigments, Officina+39 is an Italian reality set in Biella where, with passion and creativity, the development of innovations for fashion is pursued – always with sustainability, transparency and social responsibility as top priorities.

The garments of the CIRCLE CROM by RECYCROM™ capsule collection are preloved clothes, colored with the RECYCROM™ technology, an exclusive patent of Officina+39.

RECYCROM™ has allowed Officina+39 to obtain new pigment and dyestuff pulverizing discarded garments and pieces difficult to recover through tailoring transformation alone. All garments have been supplied and selected by Atelier Riforma.

The collection made it possible not to generate any waste, on the contrary it saved100 kg of fabric from becoming waste.

To create the collection, no new raw materials were required from Planet Earth. Help Officina+39 make this not just an experiment, but the fashion of the future.

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