Sportswear giant Adidas is set to launch a personality-based avatar creation platform to go with the release of its Ozworld collection.
Meanwhile their partnership with Ready Player Me, the site allows users to create an artificial intelligence (AI) generated avatar that can be used throughout the web to explore other virtual worlds in the metaverse.
The site asks users a range of questions that aim to identify their personality in order to establish the appearance of their digital selves.
Prompts include selecting their favorite Ozworld footwear silhouette, with the final outcome also to draw inspiration from the collection’s visual aesthetic.
After generated, users can use their avatar to try-on and purchase sneakers from the line and further download their online character to use for stickers and GIFs across social media.
The company said the initial launch was scheduled for April 8, but due to unexpected technical challenges in the Ozworld platform, the launch of the avatar experience will be delayed.
However, Adidas said that its first instalment of avatars is set to arrive in the metaverse on April 28.
