- Advertisement -
Tuesday, May 30, 2023
Home Functional Brands & Retail Adidas releases its Ozworld collection

Adidas releases its Ozworld collection

Sportswear giant Adidas is set to launch a personality-based avatar creation platform to go with the release of its Ozworld collection.

Meanwhile their partnership with Ready Player Me, the site allows users to create an artificial intelligence (AI) generated avatar that can be used throughout the web to explore other virtual worlds in the metaverse.

Adidas releases its Ozworld collection
Figure: Adidas said that its first instalment of avatars is set to arrive in the metaverse on April 28.

The site asks users a range of questions that aim to identify their personality in order to establish the appearance of their digital selves.

Prompts include selecting their favorite Ozworld footwear silhouette, with the final outcome also to draw inspiration from the collection’s visual aesthetic.

After generated, users can use their avatar to try-on and purchase sneakers from the line and further download their online character to use for stickers and GIFs across social media.

The company said the initial launch was scheduled for April 8, but due to unexpected technical challenges in the Ozworld platform, the launch of the avatar experience will be delayed.

However, Adidas said that its first instalment of avatars is set to arrive in the metaverse on April 28.

Related News

Functional Fashion Issue 04 week 10

 Download now  

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...

Sweden and Indian researchers create new technology to purify tainted water

Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...

NC State separates mixed cotton from polyester by using enzymes in US

A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...

More like this

Functional Fashion Issue 04 week 10

0
 Download now  
Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

0
Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...
Sweden and Indian researchers create new technology to purify tainted water

Sweden and Indian researchers create new technology to purify tainted water

0
Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...
Blended cotton polyester

NC State separates mixed cotton from polyester by using enzymes in US

0
A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....
H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

0
H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...
- Advertisement -