Bollywood actor Akshay Kumar is going to launch his apparel brand called ‘Force IX’ in India, which is a passion project of him.
Along with the announcement, Akshay Kumar posted an intriguing clip that sees him putting inputs for the brand, with ‘Athletic,’ ‘Essential,’ ‘Versatile,’ ‘Affordable, ‘Fashion for all’ in a system.
The clip ends with a logo and Akshay’s voice in the backdrop saying ‘Force IX,’ fashion for all, as a proof of launching his clothing range.
According to Akshay, “Time for the big reveal…my passion project, my brand and the name is FORCE IX.”
Till now, many Bollywood actors and actresses have launched their own apparel brands, labels and few of them are doing massive business.
Among them, Hrithik Roshan’s HRX which saw a turnover worth around Rs. 500 crore, Salman Khan’s Being Human and Alia Bhatt’s Ed-A-Mamma etc.