E-commerce giant Alibaba has launched a new fast fashion platform ‘allyLikes’ – intended to capture US and European markets.
Allylikes retails almost everything from affordable ornaments to ready-to-wear with a leather jacket valued at just 30 dollars. The company ships to Europe and is available in numerous European languages, including Spanish, French, Italian and Portuguese.
allyLikes intensity lies in the speed at which new styles can be listed on its platform, with over 500 new additions every week. The platform is also hiring influencers to expand the brand with perks including sponsored gifts and 50 percent commissions, said the South China Morning Post.
allyLikes describes on Apple’s app store page, “Refresh and update your wardrobe without breaking the bank. Shipped to you in just two weeks, you won’t have to wait long to pop that new trending look.” It further says its collections are not just for social media posts but are made from good quality fabrics and lists Alibaba as its developer.