Amazon Fashion in partnership with DBS Lifestyle LLP announced the launch of RIVER (Season I) in India. RIVER is an inexpensive multi-designer brand created in collaboration with some of India’s most famous designers – JJ Valaya, Ashish Soni, Manish Arora and Suneet Varma, offering ready to wear daily necessities and occasion wear, available only on Amazon Fashion.
customers can buy RIVER will from their favorite designer labels in affordable price points of Rs 999 to Rs 9,999 on amazon.in.
The sensibly curated selection for both men and women will enable consumers to buy clothes that are not only reasonable but also faultlessly fashioned to create a brilliant mix of the up-to-date trends and everlasting classics.
The launch lodges unique and regionally diverse needs and demands of customers in tier II and III metropolises, making designer wear available to customers across 100% pin codes through the Amazon fulfilled network.
Bhawnish and Divya Suri from DBS said on the launch, “Over the past decade, DBS has continued to pioneer in the field of design and now, we are delighted to partner with Amazon Fashion to launch RIVER. RIVER in essence is a brand that aims to celebrate the legacy of celebrated Indian designers and will offer carefully curated capsule that tells the most compelling story of their design evolution in an affordable format for customers across India.”
“Amazon’s entrepreneurial culture and initiatives have always been aligned with our vision of transforming the way India engages with fashion and this launch will help us not only get access to a larger audience, but also empower DBS to do our part for the ‘Make in India’ initiative,” they added.
The opportunity for designer products at attractive price points have always been selection white spaces with nil to poor physical retail access due to geographical and infrastructural limitations pan country.