APR launches Jakarta Fashion Hub


Leading viscose rayon producer Asia Pacific Rayon (APR) has launched Jakarta Fashion Hub (JFH). Which it hopes will contribute greatly to Indonesia’s textile and fashion industry.

Recently inaugurated through a webinar titled “How To Make Your Own Fashion Label,” JFH is created as a fashion center that pulls together designers, creatives and fashion enthusiasts to drive sustainable growth in the Indonesian fashion industry.

Figure: By functioning as a community hub, JFH will also help facilitate collaboration, which is crucial for the success of any business.

It is furnished with a number of meeting, workshop and display rooms precisely designed to stimulate creativity in designing and building fashion-related businesses.

People will be able to conduct meetings, have discussions, join workshops and do product photoshoots. Along with able to find an collection of viscose-rayon fabrics provided by APR to support sustainable fashion, as well as getting the chance to see or even buy the works of designers showcased at the location.

“We believe the Jakarta Fashion Hub can become the meeting point for fashion enthusiasts, students, designers and business owners who are exploring their potentials and developing creative ideas to produce Indonesian made goods […] in line with President Joko ‘Jokowi’ Widodo’s #BanggaBuatanIndonesia [proud of Indonesian made] campaign,” said APR Director Basrie Kamba.

Elis Masitoh, the Industry Ministry’s Director of the leather and footwear industry, highlighted the importance of collaboration within the fashion industry, in which local brands partner with Indonesian designers.

Elis also emphasized the value of the Integrated Home of Fashion concept, an ecosystem in which the government, industry, academic institutions, designers and media lay at the foundation that supports industry workers and the development of technology to run the fashion and textile industry from upstream to downstream. The outcomes must then be promoted to domestic and international markets.