To create the intellectual property in specialized defence clothing and gear for the Indian Army, Aroo is the first defence start-up.
Presently this company is developing ECWCS (Extreme Cold Weather Clothing System) and other specialized defence clothing for the army.
With the special idea of business, it creates the products and applications for a specialized category of clothing and gear and then partners with the most capable OEM (original equipment manufacturer) to supply the product to the armed forces.
Aroo’s first product was ECWCS where it passed field trials in 2017 and is currently manufacturing this product in India through its OEM based out of Bengaluru.
Basically, ECWCS is a 3-layer modular clothing system worn together, which is designed to operate in temperatures of up to -50 degrees Celsius.
This product is used by Indian soldiers at high altitude regions including the Siachin Glacier which is the highest battlefield in the world. This clothing system was being imported for over 25 years, at a lower cost thus providing savings to the Indian government.
Furthermore, the Indian Army is no longer dependent on foreign companies for this life-saving apparel.
Also Aroo is in advanced field trials with the Indian Army for the new Trouser ECC (extreme cold clothing) which operates in temperatures up to -30 degrees Celsius, the company said in a media statement.
Rohit Bedi, co-founder Aroo said, “We were inspired by the government’s policies of ‘Make in India’. Our vision started with the Indian government’s focus to promote the indigenization of key imported products to decrease the dependencies on imports.”
Their mission is to provide world-class protection solutions for their ‘Jawans’, and their ambition is to exceed any world manufacturer in terms of product, quality and pricing. With the government’s initiative and thrust of encouraging Indian defence manufacturing.
Aroo realized the potential in this segment because a large portion of the special clothing and mountain equipment (SCME) was being imported into the country.
The manufacturing lines at our OEM’s facility combined with their quality standards and rigorous raw material testing conducted at their OEM’s in-house testing facility, provide them with real-time product performance.
Munish Hinduja, co-founder Aroo said, “With an eye on the CLO value (warmth level) and waterproofness of the garment their production supply outperform foreign specifications by 20 percent to 75 percent on key performance parameters.”
Aroo creates high-performance military-grade textiles with a functional design sensibility that provides comfort, performance, and protection to the end-user.
The product’s complexity requires a high level of technical ability in sewing and apparel construction.
Their OEM for ECWCS has specialized infrastructure for seam sealing, sewing, and testing at both the textile and garment manufacturer levels, Hinduja added.