Canadian brand Atelier New Regime has now joined fashion’s fight for sustainability with a new project called “Zero Waste Initiative.” As indicated by its name, the range repurposes flaws and samples from previous collections.
Associating with Worldwide Manufacture, the brand repurposes deadstock items with the goal to build a more circular product cycle. Each piece is recreated into five styles of bags. Out in limited quantities, the lineup offers a large puffer option with zipper details running down the center.
The similar theme is perceived on a tote bag, which is adorned with Atelier New Regime’s logo in contrasting white. Additional adding to the collection is a vibrant orange tote reading, “4 EVER,” as well as crossbody styles sporting a waterproof closure and adjustable shoulder straps.
Scroll through the gallery above for the full range. The bags are sold out as of now, but it is expected the label to launch more sustainability initiatives in the future.