- Advertisement -
Wednesday, July 28, 2021
Home Functional Brands & Retail Australia’s big investment in its fashion industry

Australia’s big investment in its fashion industry

New South Wales (NSW) state government announced that it would invest around AU$500 million (US$380 million) to turn the Powerhouse Museum complex into a fashion and design hub.

The country’s fashion industry insiders termed this as the single major investment in arts and culture.

The funding will allow the museum to focus on presenting fashion exhibitions and programs that support the design and fashion industries as well as the establishment of a creative industries zone delivering subsidized studios and workspaces for fashion designers.

Australia-big-investment-fashion
Figure: New South Wales (NSW) state government announced that it would invest around AU$500 million (US$380 million) to turn the Powerhouse Museum complex into a fashion and design hub. Courtesy: Carla Zampatti

Lisa Havilah, Chief Executive, Powerhouse said, “We’re resetting what a museum can and should be, not just for a community, but for an industry.”

“We’ve looked at how we can support the fashion industry in multiple ways, increasing the visibility of Australian fashion but also investing in resources to help sustain makers in their creative practice,” Havilah added.

Designer Mary-Lou Ryan, Co-Founder of Sydney-based brand Bassike, said this started a new way of viewing the relationship between culture and commerce in Australia.

Ryan added, “It proves a commitment to bring design and fashion to the forefront, which in turn creates and supports business opportunities.”

In a media release, Australia’s Department of Industry, Science, Energy and Resources highlighted the importance of its scheme, “To support the design and development of an Australian fashion certification trademark, promoting and endorsing the high quality of locally designed and produced products to key overseas markets.”

Edwina McCann, Editorial Director of the Australian editions of Vogue, Vogue Living and GQ said, “This is the most significant federal funding in support of our Australian designers and remaining local manufacturing community in decades.”

“It’s come when they need it most, and when the e-commerce and social media-led, direct-to-consumer export market has evolved to best take advantage of the opportunities the grant will create,” McCann added.

Designers gathered at the recent Powerhouse Museum event in the Ultimo district of Sydney, Australia. Back row (L-R) Edwina Robinson, Alexandra Smart, Camilla Franks, Bianca Spender, Genevieve Smart, Yousef Akbar; front row (L-R) Luke Sales, Jordan Gogos, Jenny Kee, Anna Plunkett. Daniel Boud.

McCann thinks the grant will be critical for job generation and serve to support small businesses.

“It will also assist our unique fashion industry to export an image and wares which reflect our desirable Australian lifestyle to the world,” told McCann.

Related News

Jeans Redesign guidelines revised to tackle common challenges

In 2019 Ellen MacArthur Foundation launched (EMF) Jeans Redesign guidelines with all the stakeholders to offset pollution from the denim supply chain. The guidelines outline...

Primark unveils skinny jeans with Repreve Our Ocean

Fast fashion chain Primark is increasing its sustainable ‘Primark Cares’ range with new skinny jeans in collaboration with material innovators Unifi, Inc and its...

Boohoo partners with Alshaya to grow Debenhams in Middle East

British online fashion retailer Boohoo (BOOH.L) has formed a partnership with Kuwait-based Alshaya Group to build its Debenhams brand in the Middle East region, it said...

Puma reveals new technology in Olympic gear for Jamaicans

Sporting goods brands Puma is assuring a fashionable design for Jamaica's athletes at the Olympic Games, which will be technically effective for the athletes...

Finnish textile producers become circular economy pioneers

Finland is Europe’s most forested country, with around 75 percent of its land covered in pine, spruce, and birch. But it is not just trees that...

More like this

Jeans-Redesign-guidelines-revised-common-challenges

Jeans Redesign guidelines revised to tackle common challenges

0
In 2019 Ellen MacArthur Foundation launched (EMF) Jeans Redesign guidelines with all the stakeholders to offset pollution from the denim supply chain. The guidelines outline...
Primark-skinny-jeans-Repreve-Our-Ocean

Primark unveils skinny jeans with Repreve Our Ocean

0
Fast fashion chain Primark is increasing its sustainable ‘Primark Cares’ range with new skinny jeans in collaboration with material innovators Unifi, Inc and its...
Boohoo-Alshaya-Debenhams-Middle-East

Boohoo partners with Alshaya to grow Debenhams in Middle East

0
British online fashion retailer Boohoo (BOOH.L) has formed a partnership with Kuwait-based Alshaya Group to build its Debenhams brand in the Middle East region, it said...
Puma-technology-Olympic-gear-Jamaicans

Puma reveals new technology in Olympic gear for Jamaicans

0
Sporting goods brands Puma is assuring a fashionable design for Jamaica's athletes at the Olympic Games, which will be technically effective for the athletes...

Finnish textile producers become circular economy pioneers

0
Finland is Europe’s most forested country, with around 75 percent of its land covered in pine, spruce, and birch. But it is not just trees that...
- Advertisement -