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Monday, October 26, 2020
Home Functional Brands & Retail AW Hainsworth collaboration with Reshore Apparel to produce apparel under one roof

AW Hainsworth collaboration with Reshore Apparel to produce apparel under one roof

Luxury woolen mill AW Hainsworth has joined with UK clothing manufacturer, Reshore Apparel, to make a unique service offered by Studio H.

The mill is the foremost mill in the UK where apparel will be manufactured from raw fiber to a finished garment under one roof, as part of its promise to the slow fashion movement.

AW-Hainsworth-Reshore-Apparel-produce-apparel
Figure: The mill is the foremost mill in the UK where apparel will be manufactured from raw fiber to a finished garment under one roof, as part of its promise to the slow fashion movement.Courtesy: AW Hainsworth

The Studio H collaboration will profit from Reshore Apparel’s investment in digital 3D imaging technology from Italian company Morgan as the imaging software lets designers see how patterns and fabrics will sit against the human body on a virtual catwalk, and picture how the finished clothing will appear.

Revolutionizing to create fewer samples on demand, drastically reducing waste and carbon emissions. It is also implementing zero waste cutting techniques that will lessen fabric offcuts.

Julie Roberts, Marketing Manager at AW Hainsworth, said, “As a business based on the pillars of quality and craftsmanship, AW Hainsworth is inherently aligned with principles of sustainability.”

“With 236 years of operational experience with generations of skilled artisans, we weave cloth of an impeccable standard that will last for many years. Our processes are lean, we have transparency in our supply chain and over the years we have increasingly committed to minimizing waste and reducing our impact on the environment.”

Reshore’s extensive experience in this field gave them agility and adjust to the needs of the customer, giving expertise and attention to detail. At the same time, AW Hainsworth also positive to spark a wider community impact on cloth producers and the part they can play in the slow fashion movement.

Julia Price, Co-Owner of Reshore Apparel added, “As passionate advocates for responsibility in the clothing industry, this partnership makes complete sense to us. We find it so disappointing when large scale retailers appear to lack a social conscience.”

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