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Saturday, January 28, 2023
Home Functional Brands & Retail Blue Jeans Lavanderie launches capsule collection towards sustainability

Blue Jeans Lavanderie launches capsule collection towards sustainability

Italian denim laundry Blue Jean Lavanderie is presenting a capsule collection that symbolize its vision of fashion-led designs, such as the current revival of 80s and 90s aesthetics, made using much more sustainable technologies.

Blue Jeans Lavanderie launches capsule collection towards sustainability
Figure: Italian denim laundry Blue Jean Lavanderie is presenting a capsule collection that symbolize its vision of fashion-led designs.

Alberto Rossi, General Manager, Blue Jeans Lavanderie said, “The collection was created using a combination of today’s advanced finishing technologies, like -nebulization, eco-stones, ozone and laser, with the company’s careful crafting of details, tears, stitching along with sprayed or dirty effects, the typical 80s and 90s vibes that are coming back now.”

On the other hand, the collection was entirely made using dry processes, like laser finishing, no pumice stones were used and to achieve the bleaching effect, we chose safer, greener chemicals.

All treatments on the products on display at the show were made using ZDHC-certified chemicals. Another key element of the company’s Environmental and Social Governance (ESG) platform is to reduce its energy consumption, he added.

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