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Thursday, June 8, 2023
Home Functional Brands & Retail Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street.

The store opened on March 25 and 26 from 11 am to 5 pm, showcasing the latest collections and new arrivals, including a range of transitional pieces available in multiple sizes.

Boohoo launches first pop-up shop in London to showcase new arrivals
Figure: Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street.

Additionally, customers will be able to enjoy a personal styling session with professional stylist Georgie Fray, who will offer expert advice for each look. The store will also feature a beauty corner where customers can opt for blow drys and brow treatments.

Boohoo is not the first fast fashion brand to test out the pop-up concept in the UK, following in the footsteps of Shein, which also hosted temporary stores in London last year.

This move comes as Boohoo looks to recover after issuing a profit warning in late September last year due to a challenging economic environment.

Nonetheless, the company is confident that it has a clear plan to improve its profitability and financial performance.

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