- Advertisement -
Saturday, June 3, 2023
Home Technology for Function BoohooMan launches first augmented reality campaign ‘Hack Friday’

BoohooMan launches first augmented reality campaign ‘Hack Friday’

As part of new ‘Hack Friday’ campaign by online retailer BoohooMan has launched its first augmented reality campaign ahead of Black Friday.

BoohooMan’s ‘Hack Friday’ campaign features their digital character and ‘hacker’ Robin, who has intruded the world of fashion by offering up ‘unexpected discounts’ for all customers.

BoohooMan-augmented-reality-campaign
Figure: BoohooMan’s ‘Hack Friday’ campaign features their digital character and ‘hacker’ Robin. Courtesy: BoohooMan

The extensive worldwide campaign features numerous Billboards and fly posters with QR code – upon scanning which will open the augmented experience where the hacker comes to life and reveals additional offers to the customer.

These offers will be on top of site promos allowing the customer to receive a higher percentage off-site at Boohooman.com.

Victoria Pearson, Head of E-commerce at BoohooMan said in a statement, “Our aim was to lift traditional billboard spaces by utilizing augmented reality alongside the cyber hacking revolution. This campaign is the first of a number of digital projects we are working on to provide more value to customer’s long term.”

Samir Kamani, Chief Executive, BoohooMan added, “This is an exciting time for the BoohooMan. We are able to give customers the opportunity to scan our posters and billboards around the world to receive special offers and experience our virtual reality. We’re proud to be one of the first to launch an interactive digital experience on this scale.”

Related News

Functional Fashion Issue 04 week 10

 Download now  

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...

Sweden and Indian researchers create new technology to purify tainted water

Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...

NC State separates mixed cotton from polyester by using enzymes in US

A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...

More like this

Functional Fashion Issue 04 week 10

0
 Download now  
Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

0
Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...
Sweden and Indian researchers create new technology to purify tainted water

Sweden and Indian researchers create new technology to purify tainted water

0
Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...
Blended cotton polyester

NC State separates mixed cotton from polyester by using enzymes in US

0
A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....
H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

0
H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...
- Advertisement -