BoohooMan launches first augmented reality campaign ‘Hack Friday’

Figure: Courtesy: BoohooMan

As part of new ‘Hack Friday’ campaign by online retailer BoohooMan has launched its first augmented reality campaign ahead of Black Friday.

BoohooMan’s ‘Hack Friday’ campaign features their digital character and ‘hacker’ Robin, who has intruded the world of fashion by offering up ‘unexpected discounts’ for all customers.

Figure: BoohooMan’s ‘Hack Friday’ campaign features their digital character and ‘hacker’ Robin. Courtesy: BoohooMan

The extensive worldwide campaign features numerous Billboards and fly posters with QR code – upon scanning which will open the augmented experience where the hacker comes to life and reveals additional offers to the customer.

These offers will be on top of site promos allowing the customer to receive a higher percentage off-site at

Victoria Pearson, Head of E-commerce at BoohooMan said in a statement, “Our aim was to lift traditional billboard spaces by utilizing augmented reality alongside the cyber hacking revolution. This campaign is the first of a number of digital projects we are working on to provide more value to customer’s long term.”

Samir Kamani, Chief Executive, BoohooMan added, “This is an exciting time for the BoohooMan. We are able to give customers the opportunity to scan our posters and billboards around the world to receive special offers and experience our virtual reality. We’re proud to be one of the first to launch an interactive digital experience on this scale.”