CHT USA has introduced a new initiative for brands and retailers to incorporate high performance properties into performance apparel and outerwear designs and meet the sustainability goals for today’s eco-conscious consumers.
Additionally, it provides a full suite of innovation effects that can be engineered to create unique performance textiles.
CHT works with customers to develop innovative, responsible fabrics that balance business needs while meeting price and sustainability requirements, through collaborative partnerships and engineering expertise.
On the other hand, CHT extended its global presence with the expansion of CHT USA’s textile operations in Richmond, Virginia, that will facilitate easier collaboration with apparel brands and fabric mills in the Americas.
According to the company, to lead the sales and marketing of CHT’s brand sales initiatives including the sustainable BeSo ECO products, CHT has hired textile industry veteran executive, Craig White.
CHT’s BeSo ECO collection offers the best solutions for customers to meet high performance standards with a reduced environmental impact through optimized production processes in support of a carbon neutral future.
The BeSo ECO system allows companies to tailor-make ecologically responsible textile effects for use on a variety of materials that result in high quality fabrics to address multiple performance requirements that are personalized for each customer’s needs.
Besides, BeSo ECO products are approved by Bluesign and GOTS, designed to meet industry standards including the Cradle to Cradle Certified Product Standard, and are suitable for Oeko-Tex Standard 100 and ZDHC.
The BeSo ECO collection of technologies offers infinite possibilities to create highly differentiated textiles with performance properties and functionalities.
The BeSoCOOL ECO boosts moisture transport and fast evaporation. BeSoACTIVE ECO efficiently absorbs moisture and transports it to the outside of the fabric where it quickly vanish.
BeSoSTRETCH ECO provides outstanding all-direction stretch with full recovery. BeSoDRY ECO water repellent finish offers long term protection from the elements and water-based stains.