eBay UK recently unveiled the ‘Imperfects’ range – a new ecological initiative that gives life to defective garments, footwear and accessories from over 100 high-street brands like North Face, Off White, Puma, Fila, and Timberland at up to 60% off.
Imperfects like small scratch or mark, a missing button or a free thread or simply did not meet the manufacturers’ stern quality standards – shoppers will know all the details visibly as the defects are labelled in the item with associated images so clients know what they are getting.
EBay launched this ingenuity on Earth Day in the hope that this will save a lot of garments and accessories from landfills.
This move comes at a time when UK consumers are becoming more and more aware. New data from the marketplace shows the searches among UK consumers for ‘preloved clothes’ have increased nine times in the last year and for ‘used dress’ are up by 156%.
Jemma Tadd, head of Fashion at Ebay UK said, “With growing financial pressures and the climate crisis continuing to be at the forefront of consumers’ minds, we’re proud to launch Imperfects as another avenue to help keep fashion items out of landfills.”
“It’s often the fashion items that may have not made the ‘cut’ and failed quality assurance checks – as a result, customers would not have had the opportunity to purchase the items. Ebay is providing a platform for these items to be given a second chance, and be sold, despite their imperfections.”
