Business-to-consumer trade show Vimonisha will host the Festive Designer Exhibition from April 8 to 9 in Chennai. The Folly in Amethyst Boutique will host the event with a womenswear focus.
The next Vimonisha will include product categories including ethnic fashion, traditional wear, occasion wear, fusion wear, accessories, jewelry, and home décor. The event’s main focus will be bridal attire for the forthcoming spring wedding, and it will feature companies from the premium and bridge-to-luxury market categories, a news said.
Vimonisha Exhibitions’ CEO Monisha Gidwani said, “There are two segments of buyers in any economy. One is bargain hunters who will shop wherever they get a good deal; and the second, discerning, quality conscious clients who indulge in differentiated luxury brands.”
Accordingly, 2023 will see a lot more brand aggregation platforms, specialized niche marketing, and other experiential shopping behavior. To communicate their USP and reinvent their brand offerings because the post-Covid consumer has evolved and believes in sustainable fashion, recycling, upcycling, and in the concept of less is more.
For the past 30 years, Vimonisha has organized fashion shows with a focus on elevating luxury womenswear businesses.
The purpose of the event is to provide brands with a platform, grow their customer base and to provide consumers eager to discover new brands with an entertaining shopping experience.
“We see our exhibitions and events being more about luxury and experience and solo shows for single brands,” said Gidwani.
People now want a safe environment to shop in and will only opt for select exclusive events rather than a big crowded 100-stall exhibition or mall, she added.