- Advertisement -
Saturday, January 28, 2023
Home Sustainable Fashion Festive Designer Exhibition to begin from 8 April, focusing womenswear

Festive Designer Exhibition to begin from 8 April, focusing womenswear

Business-to-consumer trade show Vimonisha will host the Festive Designer Exhibition from April 8 to 9 in Chennai. The Folly in Amethyst Boutique will host the event with a womenswear focus.

Festive Designer Exhibition to begin from 8 April, focusing womenswear
Figure: For the past 30 years, Vimonisha has organized fashion shows with a focus on elevating luxury womenswear businesses.

The next Vimonisha will include product categories including ethnic fashion, traditional wear, occasion wear, fusion wear, accessories, jewelry, and home décor. The event’s main focus will be bridal attire for the forthcoming spring wedding, and it will feature companies from the premium and bridge-to-luxury market categories, a news said.

Vimonisha Exhibitions’ CEO Monisha Gidwani said, “There are two segments of buyers in any economy. One is bargain hunters who will shop wherever they get a good deal; and the second, discerning, quality conscious clients who indulge in differentiated luxury brands.”

Accordingly, 2023 will see a lot more brand aggregation platforms, specialized niche marketing, and other experiential shopping behavior. To communicate their USP and reinvent their brand offerings because the post-Covid consumer has evolved and believes in sustainable fashion, recycling, upcycling, and in the concept of less is more.

For the past 30 years, Vimonisha has organized fashion shows with a focus on elevating luxury womenswear businesses.

The purpose of the event is to provide brands with a platform, grow their customer base and to provide consumers eager to discover new brands with an entertaining shopping experience.

“We see our exhibitions and events being more about luxury and experience and solo shows for single brands,” said Gidwani.

People now want a safe environment to shop in and will only opt for select exclusive events rather than a big crowded 100-stall exhibition or mall, she added.

Related News

Force IX launched on Myntra’s platform

The fashion line Force IX, owned by Bollywood actor Akshay Kumar, will launch on Myntra. The collection will offer a variety of alternatives, geared...

Levi’s® celebrates 150 years of the iconic Levi’s® 501® Fit

On 24 January, the Levi’s® brand kicked off a yearlong celebration of the 150th anniversary of its most iconic design: the Levi’s® 501® jean. Throughout...

Mango launches circular denim collection

Spanish fashion brand, Mango has unveiled a new denim line that claims a set of circularity standards intended to make clothing easier to use...

Mulberry partners with Paul Smith for neutral bag collections

Paul Smith's runway presentation at Paris Fashion Week, two of the most well-known fashion brands in Britain, Mulberry and Paul Smith, present their future...

Patagonia partners with Samsung to reduce microplastics

Samsung and Patagonia have teamed up to fight the microplastics that are produced throughout the textile and laundry processes. In comparison to other sustainability initiatives...

More like this

Force IX launched on Myntra’s platform

Force IX launched on Myntra’s platform

0
The fashion line Force IX, owned by Bollywood actor Akshay Kumar, will launch on Myntra. The collection will offer a variety of alternatives, geared...
Levi’s® Celebrates 150 Years of the Iconic Levi’s® 501® Fit

Levi’s® celebrates 150 years of the iconic Levi’s® 501® Fit

0
On 24 January, the Levi’s® brand kicked off a yearlong celebration of the 150th anniversary of its most iconic design: the Levi’s® 501® jean. Throughout...
Mango launches circular denim collection

Mango launches circular denim collection

0
Spanish fashion brand, Mango has unveiled a new denim line that claims a set of circularity standards intended to make clothing easier to use...
Mulberry partners with Paul Smith for neutral bag collections

Mulberry partners with Paul Smith for neutral bag collections

0
Paul Smith's runway presentation at Paris Fashion Week, two of the most well-known fashion brands in Britain, Mulberry and Paul Smith, present their future...
Patagonia and Samsung developed a washing machine that reduces microplastics

Patagonia partners with Samsung to reduce microplastics

0
Samsung and Patagonia have teamed up to fight the microplastics that are produced throughout the textile and laundry processes. In comparison to other sustainability initiatives...
- Advertisement -