- Advertisement -
Wednesday, September 27, 2023
Home Functional Brands & Retail Force IX launched on Myntra’s platform

Force IX launched on Myntra’s platform

The fashion line Force IX, owned by Bollywood actor Akshay Kumar, will launch on Myntra. The collection will offer a variety of alternatives, geared toward the streetwear and casualwear market across the nation, including T-shirts, sweatshirts, and caps.

Force IX launched on Myntra’s platform
Figure: The brand boasts of being affordable and travel-friendly and offering products which are lightweight and durable.

The brand boasts of being affordable and travel-friendly and offering products which are lightweight and durable.

Force IX will be offering its apparel range at a price of Rs. 1299-3999 and will be targeting the mass-premium segment as a streetwear brand, also plans to increase its collection by offering accessories and the addition of womenswear to Spring/Summer 2023.

The launch of Force IX is being promoted via a social media campaign as well as through increased visibility on Myntra as well.

The Bollywood actor said, “My definition and understanding of fashion is very simple. For me, fashion is when I get to be myself – comfortable in my skin and confident in what I wear. The whole idea behind Force IX was to make it a brand that caters to style and comfort.”

Besides, the brand was a labour of love for him and that a lot of work had gone into the apparel and its designs.

According to Myntra, Force IX will initially offer more than 70 options from a fashionable selection of t-shirts, sweatshirts and caps on the shopping platform, aimed at the growing streetwear and apparel customer base. Relaxed in metros, level 1 and beyond cities.

Additionally, Akshay Kumar will also be hosting an M-Live session to discuss Force IX’s debut with his devoted fans on January 26. This session will be simulcast on Myntra, Myntra Studio, Force IX and Akshay Instagram accounts.

“With earthy tones, lightweight and flowing fabrics, the brand is synonymous with durability, utility, adventure, while being affordable and travel-friendly,” he said.

Padmakumar Pal, VP-Category Management, Myntra said, “We are thrilled to be Force IX’s platform of choice as they launch their range of incredible products for the first time. With superstar Akshay Kumar being the creative force behind the brand, we are confident that Force IX will be well-received by Myntra’s fashion-forward shoppers across the nation.”

Related News

Functional Fashion Issue 04 week 10

 Download now  

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...

Sweden and Indian researchers create new technology to purify tainted water

Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...

NC State separates mixed cotton from polyester by using enzymes in US

A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...

More like this

Functional Fashion Issue 04 week 10

0
 Download now  
Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

0
Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...
Sweden and Indian researchers create new technology to purify tainted water

Sweden and Indian researchers create new technology to purify tainted water

0
Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...
Blended cotton polyester

NC State separates mixed cotton from polyester by using enzymes in US

0
A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....
H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

0
H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...
- Advertisement -