Fox & Robin’s activewear combines physical comfort along with the mental/moral comfort of knowing that what consumers are wearing is responsibly manufactured, and that the labor behind it was rewarded with a fair wage.
There are two vital parts to Fox & Robin’s athletic-wear line. first is the design and quality, second is the ethical and transparent supply chain.
At present, its activewear line comes with four offerings – shorts, jogger-pants, shirts, and hoodies. The shorts provide a near-perfect fit. The inner liner is a body-hugging soft liner that acts as a second skin while wicking sweat and moisture to keep your legs feeling breezy.
The outer fabric acts as a stylish clad, and comes with a pocket on the right side that’s great for stashing things like your keys, cards, phone, or your AirPods case.
Designed for practically any indoor or outdoor activity, consumers can wear shorts while working out, going on a run, playing a sport, or taking a dip in a pool. The active shirts pair perfectly with the shorts and are made from a comfortable, moisture-wicking fabric that even resists odor to smell fresh even after being worn multiple times.
The joggers and hoodies give more of a full-body athleisure experience, and are made from the same ridiculously comfortable fabric that customers expect to wear only while working out, but would probably end up in them for the entire day! All apparel is available in multiple sizes and colors, and are even shipped in biodegradable packaging!
The Fox & Robin’s business model is truly what defines it and sets it apart as perhaps the only gym-apparel company that’s transparent enough to be open about their labor practices.
By not engaging in sub-contracting, and being highly cognizant of the way their clothes are made, the guys at Fox & Robin can ensure that laborers are rewarded for their work, and the factories they operate in are managed with the highest ethical and humanitarian standards.
Scroll down on Fox & Robin’s Kickstarter page and users even see a chart showing that they pay their workers nearly double the minimum wage, while even donating 2% of all profits from sales to causes like Educational development and the Environment.
The apparel still manages to retain its low price-tag by not charging luxury taxes, brand markups, or by needing to maintain retail outlets. Its direct-to-consumer business model allows this indie company to so effectively lock horns with giants like Lululemon, Nike, and Adidas and still come out with a product that’s the same price and quality, yet much more ethically manufactured.