Recently, Frasers Group has discovered plans to open three new Flannels flagship stores as part of its ongoing elevation strategy.
The British group, which also owns brands Sports Direct, Jack Wills, and House of Fraser, will open new Flannels flagships in Leeds, Cardiff, and Gateshead’s Metrocentre, on 23 August 2022.
It comes as part of Frasers Group’s ongoing elevation strategy, which has seen it open a spate of Flannels stores in recent years, its luxury retail chain as well as invest in upmarket brands like Mulberry and Hugo Boss.
Earlier this year, Frasers Group opened three Flannels flagships, in Sheffield, Leicester, and a seven-floor megastore in Liverpool.
Group CEO Michael Murray said, “Our plans to expand with a series of new experience-orientated flagships, demonstrates how we’re doubling down on our commitment to ‘new luxury’ and bringing world-class experiences to untapped markets.”
Besides that, their expansion plans not only demonstrate the confidence they have in their strategy, but they also show their continued belief in the future of the UK’s high streets, which through the stores to re-ignite.
As well as focusing on upmarket fashion, Frasers Group has also been investing heavily in lower price point companies in recent years as it looks to expand its high street empire.
Last week, the group made a cash offer to buy Australian-based fashion marketplace MySale after becoming its biggest shareholder in June when it snapped up a 28.7 percent stake in the business.
