Luxury fashion e-tailer Fwrd, part of the Revolve Group, has launched a new resale initiative to boost its sustainability strategy toward circular luxury shopping.
For this they have launched high-end designer handbags from brands including Bottega Veneta, Saint Laurent, Loewe and The Row and will also feature highlights from creative director Kendall Jenner’s ongoing edit for Fwrd and from her own closet.
The resale programme aims to ensure that Fwrd is a “one-stop destination for customers,” by allowing them to exchange past purchases in excellent condition while receiving credit in return to shop on both Fwrd and Revolve.
Fwrd will also offer “extra perks” for loyalty members to sell their bags back to them, offering 2,000 points for the first buyback transaction, a 20 US dollar reward, and then 1,000 points after that, a 10 US dollar reward.
Basically the Handbags are accepted to Fwrd Buyback will be re-introduced to the Fwrd community via Fwrd Renew at prices marked between 25-50 percent below initial retail.
Michael Mente, co-chief executive and co-founder at Revolve Group said, “With Fwrd Buyback, we are expanding the Fwrd segment of our business as a destination for the best in established and emerging luxury brands from start to finish.”
And, we believe in celebrating great design and cultivating a more circular relationship between brands and customers.
With this, they are combining their capabilities of authentication and service to offer an extensive assortment of exciting products at incredible value.
On the other hand, Kendall Jenner, who was named creative director at Fwrd in September 2021 said, “The more I work with the Fwrd team, the more I learn just how deeply they understand their customers and to show that they’re always listening, and I’m thrilled that after years of their hard work perfecting the system, it has come to fruition.”
