Recently GARCIA announce that they have signed the Dutch government’s Green Deal Circular Denim. The GARCIA is part of the J.O.G Group, which consists of the Jeans Center, GARCIA Outlet and GARCIA, will work actively and take the lead in creating a more sustainable denim industry.
As well as having their own 128 stores and 5000-point sales, they will focus on the use of consumer-recyclable cotton fiber and stimulate transformation into a circular textile industry.
Denim brands such as Scotch & Soda, MUD Jeans, PVH and GARCIA have agreed in the deal that they will make three million jeans garments together, so that at least 20% of consumers will have reusable cotton fiber.
At the same time all the parties have agreed that they will work on the quality of at least 5% consumer recyclable cotton fiber in all denim garments as soon as possible.
State Secretary Van Veldhoven, who is initiative taker of the Denim Deal said, “The strength of this Denim Deal lies in the fact that all parties involved in the making and processing of a denim garment will participate, from production companies, brands and retailers, but also collectors, sorters, cutters and weavers.”
Besides that, they are initiating a change in the entire chain, which will make the work of scaling easier. At the same time, it will make the denim deal a blueprint for making garments made from other materials.
And at the end of each year, a report will be made on the activities conducted by the teams, the results achieved and their impact on achieving the objectives.
A huge heart for fashion and denim that’s the strength of the international family business GARCIA. The brand originated in Urbania, Italy in 1972.
Maurizio and Isabella GARCIA fabricated jeans in a small factory near the so-called Italian Denim Valley.
With points of sale across 27 countries and more than a thousand employees in Europe, the brand has earned its stripes in the fashion industry.
The combination of pure, Italian passion with true Dutch entrepreneurship still makes GARCIA an undeniable strong brand.
GARCIA’s goal is that by the end of 2023 they will use a minimum of 5% post-consumer recycled cotton fiber material for their entire denim production.
In addition to this, part of their collection will be produced with a minimum of 20% post-consumer recycled cotton fiber materials.
According to GARCIA, “We’re very excited to share that the first GARCIA most sustainable denims collection containing our most sustainable jeans yet produced with 20% post-consumer recycled cotton fiber, launches at the beginning of March 2022.”
