Gucci recently launched an e-commerce site to present renovated vintage Gucci products and capsule collections by young designers during Fashion Week in Milan, Italy.
The young designers were selected by Alessandro Michele, Creative Director, Gucci.
Alessandro Michele expressed that the brand has a huge network of sources for vintage Gucci, which it has been digging to reconstruct its archive.
Michele said the project was born out of his life-long obsession with collecting fashion, including Gucci items before he ever joined the brand.
“Yes, I do this work to tell stories. But I also do it because I truly love objects,’’ he told reporters in Milan.
The young designers featured included London-based Priya Ahluwalia. Of Nigerian and Indian descent, Ahluwalia’s upcycled collections have already found a broad audience ranging from sports figures like Lewis Hamilton to middle-aged hipsters.
“Completely out of the blue, I got a message from Gucci. I thought it was an advertisement or spam,’’ Ahluwalia said. “When I realized it was real, I was extremely happy.”