- Advertisement -
Thursday, December 1, 2022
Home Functional Brands & Retail HeiQ and LYCRA Company launch LYCRA® Naturalfx™ technology

HeiQ and LYCRA Company launch LYCRA® Naturalfx™ technology

HeiQ and The LYCRA Company created a new and durable solution for 100% cotton fabric, adding stretch and recovery properties while keeping it fully recyclable.

HeiQ, an industry leader in performance finish technologies, and The LYCRA Company, a global leader in developing innovative and sustainable fiber and technology solutions for the apparel and personal care industries.

HeiQ and LYCRA Company launch LYCRA® Naturalfx™ technology
Figure: HeiQ and The LYCRA Company created a new and durable solution for 100% cotton fabric, adding stretch and recovery properties while keeping it fully recyclable. Courtesy: Collected.

On 17 November, they announced the launch of LYCRA® naturalFX™ technology, a proprietary textile finishing process for 100% cotton knit garments designed for mass market applications.

Developed in collaboration, it is the latest example of both companies’ ongoing efforts to bring more innovative and sustainable textile technologies to consumers worldwide.

LYCRA® naturalFX™ technology, powered by HeiQ, enhances cotton knitwear, addressing critical consumer pain points, and improving the consumer’s overall wearing experience, also provides durable comfort stretch, fit, and soft hand-feel to 100% cotton knitwear compared to conventional finishes.

Even after repeated washing and wearing, LYCRA® naturalFX™ technology helps knitwear retain its shape, which helps extend the garment’s lifespan and potentially reduce its environmental impact.

Mike Mordente, head of the business unit textiles at HeiQ said, “Combining The LYCRA Company’s expertise in stretch fibers with HeiQ’s renowned innovation in textile chemical finishing has resulted in a truly unique, added-value technology that offers enhanced performance to cotton knitwear.”

Besides that, LYCRA® naturalFX™ technology will open up a new generation of enhanced stretch and recovery garments with comfort and durability.

“LYCRA® naturalFX™ technology enhances the stretch and recovery properties of cotton knit fabrics and does so in a durable way with outstandingly soft hand,” added Nicolas Banyols, chief commercial officer at The LYCRA Company.

“This breakthrough innovation not only improves the performance of everyday 100% cotton knitwear but is easy for mills to implement as it requires no investment in new equipment. We value HeiQ’s technical expertise and are excited to collaborate on the commercialization of this technology.”

All knits that use LYCRA® naturalFX™ technology can be submitted to The LYCRA Company’s labs for quality control testing to ensure all consumer benefits are delivered, including comfort stretch, breathability, and durable fit.

New logos will feature both the LYCRA® and HeiQ brands and will be supported by customizable co-branded POS materials featuring the tagline, “In Sync with Nature’s Rhythm,” which are also available to brands and retailers.

While The LYCRA Company is leading the commercialization of this technology, HeiQ will collaborate and support the introduction through their brand network as well as manufacturing and selling the finishing directly to textile mills, leveraging their established global technical services to deliver optimized performance.

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support.

The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber.

Adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance.

Related News

Trützschler and Valérius 360: A breakthrough for recycled yarn

Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. But it needed a partner with the power to make...

Inditex and BASF jointly launch detergent to reduce microfiber release

With the aim of reducing microfiber release during washing, Spain’s Inditex and Germany’s BASF have launched the first laundry detergent, contains a combination of...

Functional Fashion Issue 35 week 47 2

 Download now  

ES3G’s technology to enhance competitiveness and transparency

Kris Van Broekhoven, CEO of UK Company- ES3G Limited and Munawar Uddin, Bangladesh Country Manager called on BGMEA President Faruque Hassan at BGMEA Complex...

BGMEA calls for faster and simplified customs bond services

BGMEA has urged the Customs Bond Commissionerate (CBC) to provide faster and more simplified services to the RMG industry. The trade association also called for...

More like this

Trützschler and Valérius 360:

Trützschler and Valérius 360: A breakthrough for recycled yarn

0
Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. But it needed a partner with the power to make...
Inditex and BASF jointly launch detergent to reduce microfiber release

Inditex and BASF jointly launch detergent to reduce microfiber release

0
With the aim of reducing microfiber release during washing, Spain’s Inditex and Germany’s BASF have launched the first laundry detergent, contains a combination of...

Functional Fashion Issue 35 week 47 2

0
 Download now  
ES3G’s technology to enhance competitiveness and transparency

ES3G’s technology to enhance competitiveness and transparency

0
Kris Van Broekhoven, CEO of UK Company- ES3G Limited and Munawar Uddin, Bangladesh Country Manager called on BGMEA President Faruque Hassan at BGMEA Complex...
BGMEA

BGMEA calls for faster and simplified customs bond services

0
BGMEA has urged the Customs Bond Commissionerate (CBC) to provide faster and more simplified services to the RMG industry. The trade association also called for...
- Advertisement -