- Advertisement -
Thursday, June 8, 2023
Home Functional Brands & Retail High-performance brand On rolls out sportswear subscription service

High-performance brand On rolls out sportswear subscription service

Swiss high-performance brand On has rolled-out a new subscription-based service – Cyclon service – intended at driving zero waste in sportswear and establishing fully recyclable sportswear to consumers.

This subscription service will let subscribers to receive and wear the latest in running sportswear and then return end-of-life products in exchange for the latest version. Once the cast-off item is returned, it will be recycled by On which will recycle the materials to create new running gear.

On-shoes-sportswear-subscription-service
Figure: This subscription service will let subscribers to receive and wear the latest in running sportswear and then return end-of-life products in exchange for the latest version. 

The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe – also named Cyclon. Lightweight shoes under 200 grams and engineered to perform to elite level competition. The shoe’s energy return is also among the highest within the On product range.

“Making a fully recyclable, performance running shoe is a huge accomplishment,” says On Co-Founder Olivier Bernhard.

Bernhard told, “But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we’ve engineered, but to continuously receive the best and most up-to-date shoe technology coming out of our lab.”

Fashioned from over 50% bio-based materials made from castor beans, the new Cyclon shoe will not only be a flagship product for innovation in sportswear design and circularity but will also represent On’s ongoing commitment to dipping reliance on virgin petroleum-based materials.

On is committed to reducing the environmental footprint related with its use of petroleum-based materials including virgin polyester, polyamide and chemical-based adhesives in favor of 100% recycled polyester (rPES), 100% recycled polyamide (rPA), organic cotton and water-based glues as well as increasing the use of circular materials to facilitate easy recyclability.

Consumers in select countries can sign up for Cyclon online with a deposit of US$29.99. The shoe will be available exclusively via the subscription service in the latter half of 2021.

Related News

Functional Fashion Issue 04 week 10

 Download now  

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...

Sweden and Indian researchers create new technology to purify tainted water

Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...

NC State separates mixed cotton from polyester by using enzymes in US

A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...

More like this

Functional Fashion Issue 04 week 10

0
 Download now  
Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

0
Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...
Sweden and Indian researchers create new technology to purify tainted water

Sweden and Indian researchers create new technology to purify tainted water

0
Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...
Blended cotton polyester

NC State separates mixed cotton from polyester by using enzymes in US

0
A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....
H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

0
H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...
- Advertisement -