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Monday, October 26, 2020
Home Functional Brands & Retail High-performance brand On rolls out sportswear subscription service

High-performance brand On rolls out sportswear subscription service

Swiss high-performance brand On has rolled-out a new subscription-based service – Cyclon service – intended at driving zero waste in sportswear and establishing fully recyclable sportswear to consumers.

This subscription service will let subscribers to receive and wear the latest in running sportswear and then return end-of-life products in exchange for the latest version. Once the cast-off item is returned, it will be recycled by On which will recycle the materials to create new running gear.

On-shoes-sportswear-subscription-service
Figure: This subscription service will let subscribers to receive and wear the latest in running sportswear and then return end-of-life products in exchange for the latest version. 

The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe – also named Cyclon. Lightweight shoes under 200 grams and engineered to perform to elite level competition. The shoe’s energy return is also among the highest within the On product range.

“Making a fully recyclable, performance running shoe is a huge accomplishment,” says On Co-Founder Olivier Bernhard.

Bernhard told, “But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we’ve engineered, but to continuously receive the best and most up-to-date shoe technology coming out of our lab.”

Fashioned from over 50% bio-based materials made from castor beans, the new Cyclon shoe will not only be a flagship product for innovation in sportswear design and circularity but will also represent On’s ongoing commitment to dipping reliance on virgin petroleum-based materials.

On is committed to reducing the environmental footprint related with its use of petroleum-based materials including virgin polyester, polyamide and chemical-based adhesives in favor of 100% recycled polyester (rPES), 100% recycled polyamide (rPA), organic cotton and water-based glues as well as increasing the use of circular materials to facilitate easy recyclability.

Consumers in select countries can sign up for Cyclon online with a deposit of US$29.99. The shoe will be available exclusively via the subscription service in the latter half of 2021.

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