H&M and Danone Aqua launches sustainable kidswear

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Fashion retailer giant H&M in partnership with bottled water company Danone Aqua will shortly launch a line of sustainable kidswear made using plastic bottle waste collected from the beach of Thousand Island, Indonesia.

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Figure: H&M in partnership with bottled water company Danone Aqua will shortly launch a line of sustainable kidswear made using plastic bottle waste. Courtesy: Collected

The project of the Bottle2Fashion initiative which was launched back in 2017 by H&M and Danone Aqua as part of their commitment to turn plastic waste into apparel. As Indonesia is the 2nd biggest manufacturer of plastic waste – and want to tackle this pollution by repurposing such plastic waste.

For this collection, kids are treated to a variety of hooded jackets and joggers in many colors and prints.

Besides the clothes are also made with organic cotton blend.

To make sustainable fashion items, plastic bottles are collected, categorized, washed and shredded into plastic flakes.

Then, the flakes are processed into recycled polyester material at H&M’s textile manufacturing partner, PT. Kahatex before it is transformed into ready-to-wear fashion products.

The pieces from the kidswear collection will soon be available on Oct 1 at all H&M stores in Malaysia.

This project already re-directed around 130 tons of plastic bottle waste from waterways and the project partners have sworn to double the number and will create new goods for sale under a worldwide campaign called Cleaning Up for the Future, which will boost consumer awareness on the issue of ocean pollution.