Leading fast-fashion retail brand, H&M declared the start of a virtual store in CEEK City and became the first retail clothing store in the metaverse.
H&M proclaimed that it will offer its customers a three-dimensional shopping experience in its virtual store in the metaverse. Customers will be able to walk through the store, choose the product they want and purchase in the CEEK City universe, a three-dimensional digital world just like in the physical world.
While the payment for these clothes, which can only be worn in the digital environment, is made through CEEK, customers will also have the opportunity to order these clothes from H&M’s physical stores later with CEEK coin.
