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Thursday, December 1, 2022
Home Functional Brands & Retail H&M launches sustainable outdoor collections

H&M launches sustainable outdoor collections

H&M Move is on a mission to get us all moving outdoors, adventure-ready movewear – for both men and women, the brand’s aims to break down the barriers to movement outside – creating highly functional yet aesthetically driven pieces with thoughtful technical details.

H&M outdoors
Figure: Making high performing garment technology more affordable for everybody, the Outdoor Collection is now available online and in selected stores.

Making high performing garment technology more affordable for everybody, the Outdoor Collection is now available online and in selected stores.

Marie Fredros, Head of Design at H&M Move said, “The positives of being in nature and moving outdoors is huge. To remove barriers to get outside, we wanted to create a collection that our audience could rely on when facing the elements. Functional clothing and accessories that make you feel confident and comfortable in nature whilst maintaining a stylish aesthetic.”

Along with that, one of the impressive highlights of the collection is the use of H&M Move’s exclusive made-for-moving materials; jackets have been crafted with StormMove™, a waterproof and windproof layered fabric with an outer layer crafted from 100% recycled polyester and inner layer consisting of 100% recycled nylon.

Also with the DryMove™ features the collection will use to moisture wicking technology and pull sweat away from skin, keeping Movers comfortably dry – the perfect base layer for an outdoor adventure.

As versatility and comfort are at the core of the Outdoor Collection’s creation. So, modular details such as zip-off hoods and bottom panels, pillow-soft and packable insulated jackets and thoughtful underarm ventilation features allow for maximum comfort and breathability.

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