Recently, H&M partnered with Snap and revealed a number of new augmented reality (AR) features on its mobile app.
It will allow shoppers to try on and wear three one-of-a-kind garments using their cameras.
Besides with AR camera lens tech developer, will allow its users to view the products on its own social media platform, Snapchat.
The experience was co-designed by H&M and the London-based digital studio Institute of Digital Fashion (iODF).
In terms of process, the retailer used Snap’s Camera Kit to implement the AR feature.
Along with that, integrating Snap’s technology and lenses to its application in order to reach the end consumer on their preferred platform.
Brooke DeWitt, product strategy and marketing manager at Snap said, “Augmented reality is a powerful tool for promoting creativity and self-expression,” a release said.
The innovative AR garments created by iODF and H&M are an accessible and incredibly immersive way to engage and entertain the H&M community in the digital fashion world.
Snap’s AR features have also been implemented by the likes of Puma for virtual footwear try-on.
According to the company, over 250 million users of Snapchat utilized the platform’s AR lenses for shopping over five billion times since January last year.