Recently, Hennes & Mauritz AB, along with famous designers and artists, are set to capture a portion of the branded products sold to fans.
So, the Swedish retail giant, collaborating with Weekend and Madonna, will offer to run merchandise stores for actors around the world through its newly established Creator Studio.
At the same time, H&M will offer creators printed printing “through a sustainable supply chain and a global network”, helping to sell products using its infrastructure as advertised in previous jobs.
According to Licensing International, the global market for licensed goods and services in 2019 is $293 billion.
Dinesh Nayar, managing director of Creator Studio said, “Since every single piece is only produced if bought by a customer, any creator has the possibility to start tailoring their message, let the creativity flow, and focus on building meaningful relationships with their fans.”
A first partnership has been signed with Sweden’s Doors, a one-stop-shop platform that lets artists curate and perform online concerts, as well as communicate with fans and manage ticket sales and royalties.
Also, it’s a way for musicians to take control of another source of revenue while limiting the financial risk with on-demand printing of garments.
“With our platform and service, we are creating a risk-free revenue opportunity for bands and performers where the minimum order is one and can be fulfilled within days,” Nayar added.
Meanwhile, H&M shares rose as much as 3.4% on 30 September after reporting earnings that beat estimates.
The pandemic impact is abating for the retailer, which has reopened almost all its stores, though it struggled to keep up with demand because of delays and disrupted product flows.
Now Only 50 outlets are temporarily shut, compared with 1,800 earlier this year.