Denver based activewear brand ICONI is striking the fitness fashion scene with this stoic symbol as its overlay to inspire and motivate.
Recently the brand launched three new legging and sports bra colors — Motivated Maroon, Optimistic Olive and Balance Blue — and has even added its newest addition this past month, biker shorts.
Its founder Angel Johnson was fed-up with spending so much money on leggings that would eventually turn out to be see-through or have unreliable waistbands that would roll down.
Johnson was already thinking of starting a business which drove her to figure out a solution.
“I started sketching a legging because I love activewear fashion and it just clicked for me,” she told.
As an active duty military member and a fitness and activewear lover, she came up with a plan to create both fashionable and functional activewear that’d be worth every dollar spent.
ICONI’s leggings and shorts are squat proof, chafe resistant and moisture-wicking.
Sports bras are tested under the same scrutiny and these are breathable.
ICONI’s most prevalent products are the Goals Gray legging and Drive Two-Tone legging, mainly for their provision during tough workouts.
Johnson also acclaims the Goals Gray legging for everyday activities because of its body-flattering fit. And for moments to lounge, she tells us that ICONI’s crop tops are excellent at home since they’re so lightweight and comfy.
