Denver based activewear brand ICONI is striking the fitness fashion scene with this stoic symbol as its overlay to inspire and motivate.
Its founder Angel Johnson was fed-up with spending so much money on leggings that would eventually turn out to be see-through or have unreliable waistbands that would roll down.
Johnson was already thinking of starting a business which drove her to figure out a solution.
“I started sketching a legging because I love activewear fashion and it just clicked for me,” she told.
As an active duty military member and a fitness and activewear lover, she came up with a plan to create both fashionable and functional activewear that’d be worth every dollar spent.
ICONI’s leggings and shorts are squat proof, chafe resistant and moisture-wicking.
Sports bras are tested under the same scrutiny and these are breathable.
ICONI’s most prevalent products are the Goals Gray legging and Drive Two-Tone legging, mainly for their provision during tough workouts.
Johnson also acclaims the Goals Gray legging for everyday activities because of its body-flattering fit. And for moments to lounge, she tells us that ICONI’s crop tops are excellent at home since they’re so lightweight and comfy.