With the aim of reducing microfiber release during washing, Spain’s Inditex and Germany’s BASF have launched the first laundry detergent, contains a combination of efficient BASF ingredients that result in clean laundry even in cold wash.
Inditex brand Zara Home and BASF Home Care and I&I Solutions Europe jointly made this innovative detergent, which can reduce microfiber release by up to 80%.
This reducing process depends on fabric type and washing conditions, thereby helping to reduce carbon emissions and extend the life of clothing.
Also, to contact the positive environmental impact of this solution, the formulation can be adjusted to enable the use of this technology by other detergent manufacturers, reads a press release from Inditex and BASF.
Meanwhile, the detergent formula was tested in the laboratory using different textile types and washing conditions, it is particularly suitable for washing at low temperatures which brings additional advantages: end users can lower their energy consumption – by reducing the temperature for example from 40 degree Celsius to 20 degree Celsius – and thereby reduce their carbon footprint. Colours stay bright for longer, extending the life of the textiles.
Regarding this Javier Losada, chief sustainability officer of Inditex said,”Innovation and collaboration are key to meeting the challenges of the textile industry. We strive to be more creative and efficient by driving innovative new technologies. This project with BASF is a good example of this approach as it shows the effectiveness of cross-industry collaboration and goes one step further as it can be adjusted to extend the use of this technology in the industry.”
We work continuously to address the growing demand of our customers for innovative and sustainable solutions. With the jointly developed laundry detergent, we are supporting the textile industry on their sustainability path and allow consumers to improve their own environmental footprint,” said Soeren Hildebrandt, senior vice president Home Care, I&I and Industrial Formulators Europe.
Consumers can buy the detergent at Zara Home stores and online platforms in more than 25 markets, including Spain, Germany and most of the European markets, and will also be available at additional markets and stores in the coming weeks.