Keds partners with Altuzarra for luxury collection

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Recently, sneaker brand Keds partnered with Altuzarra, and revealed a new collection during the New York Fashion Week show.

Keds
Figure: Sneaker brand Keds partnered with Altuzarra, and revealed a new collection during the New York Fashion Week show. 

It comes as part of Keds’ relationship with IMG and NYFW: The Shows, for which the brand is the official footwear partner for the second season in a row.

By this collaboration there will features a range of new sneaker styles in varying colourways, as well as reinterpretations of signature Keds silhouettes. The collection will be available from spring 2023.

A particular style, the ‘Renaissance’ sneakers, drew inspiration from archival Keds runner shows, with newly implemented satin underlays, distressed canvas materials and suede overlays.

Jen Lynch, Keds’ vice president and general manager, said, “Our partnership with Altuzarra marks Keds’ emergence into the luxury fashion space with our iconic silhouettes reimagined through the lens of the talented Joseph Altuzarra.

“The collection delivers unique styles in luxe fabrications for our customers in styles they cherish.”

On the other hand, speaking on the collaboration, Altuzarra said, “Keds’ “iconic brand language” was a “huge source of inspiration”, with the final footwear collection having added a “dynamic layer” to the brand’s show.”