Investment firm L Catterton decided to invest into BloomChic, a digital-first, plus-sized fashion brand, aimed at expanding its reach.
To embark BloomChic on its next stage of growth and further realize its vision of enabling mid- and plus-size women to easily find clothes that fit them and their lives, in line with the company’s core values of inclusivity, empowerment, and accessibility.
Leveraging L Catterton’s global consumer insights and operating capabilities, BloomChic will be better equipped to scale its operations and deliver on its mission, as plus-size women are currently underserved, with limited and inferior shopping options.
In the US, about two-thirds of women wear clothes sized 14 and above, but less than half of the country’s women’s apparel market comprises such clothes and only around 2% of its women’s apparel stores are focused on selling such clothes.
For this, BloomChic uses a data-driven product development approach that discovers trendy colors, patterns, and fabrics while taking into account various body shapes and each material’s qualities, with a focus on customer pleasure and efficiency.
In addition, the founding team’s decades of production and inventory management expertise as well as its vast and deep relationships with leading suppliers are used to develop and test new goods in extremely small numbers.
Scott Chen, a managing partner of L Catterton said, “BloomChic puts its customers at the centre of everything it does. This is evident not only from the range and quality of its products, but also the meaningful connections it has formed with customers and its culture of ensuring that the plus-size voice is heard. We look forward to partnering with its management team to deepen the brand’s presence in the market and create greater value for its customers.”
Bill Hu, the founder and CEO of BloomChic, said, “L Catterton has an impressive track record of helping companies to build iconic brands, broaden product suites, enter new geographic markets, and attract talent. We are thrilled to begin working together to better serve the global plus-size women’s community.”
“There is a very real need for women of all sizes to be and feel seen, uplifted by fashion,” added Freya Hu, the chief product officer of BloomChic. “It is our mission to fulfill this need. We are only at the start of our journey and are incredibly excited about what’s to come.”