Luxury Italian intimates brand La Perla has returned with a brand-new campaign celebrating self-expression, individuality and women. Titled “ICONS WEARING ICONS,” the visuals feature the brand’s three signature Maison, Petit Macramé and Silk lines.
Maison, La Perla’s most timeless collection, makes a comeback in the campaign. Pieces are handcrafted with Italian satin silk from Como and finished with a Florentine “Frastaglio” embroidery technique. The Maison range can be seen in the form of bras and long slip dresses, as well as camisoles in separates.
Meanwhile, Petit Macramé, which is appreciated for its delicate linework, features fine knotted threads in garments like short dresses, triangle bras and robes. Rounding out the collection is Silk, featuring pieces that are comfortable and soft on the skin.
Made with pure silk satin, the pieces can be worn in different ways whether it’s worn to sleep or as a luxury staple during the day.
La Perla commemorates the wearer’s individuality by mixing and matching its classic staples with their own style without any limitations. The collection can be worn in various ways accompanied by jewelry, blazers or even jeans to show off women’s own unique style and personality.
Take a closer at the campaign above. The “ICONS WEARING ICONS” collection will be available in stores, selected retailers and online.
