Luxury fashion group Lanvin collaborated with Shopify to enhance and power its e-commerce in the US.
According to Lanvin Group, from H2 2022, Lanvin and Sergio Rossi would become the first of the Group’s luxury brands to transition onto the digital platform in the North American market.
A move it adds will allow them to “unlock new growth opportunities with market-leading digital capabilities in the world’s largest luxury fashion market”.
The new digital platform powered by Shopify will allow the brands to “focus on what matters the most” the products and customers.
Also as per the fashion group, Shopify’s highly modular and scalable solutions offer great potential for its other existing and any newly-acquired luxury brands to centralize their e-commerce functions on a shared platform, creating synergies across the portfolio, while still maintaining individual brand’s unique interfaces and databases.
On the other hand, Lanvin Group will also adopt Shopify’s agile and user-friendly digital solutions to enhance the digital experience for its customers and benefit from Shopify’s extensive app-based ecosystem in business process optimisation and digital acceleration.
Also, it continues to expand globally through retail footprint expansion, e-commerce channel activation and category expansion.
Joann Cheng, chairman and chief executive of Lanvin Group said, “As an innovation-driven luxury fashion group, we strive to usher in the future of luxury. Shopify has been at the forefront of innovation, working with some of the most successful businesses to transform e-commerce for merchants and consumers globally.”
Our legacy-light and digital-native model allows us to integrate Shopify’s disruptive technologies across our portfolio of heritage brands. Thanks to the strengthened e-commerce capabilities brought by Shopify, Lanvin Group is now even better equipped to capture the significant growth opportunities we have identified in North America, the world’s largest luxury market, she added.
Harley Finkelstein, president of Shopify Inc. said, “At Shopify, we enable the world’s best brands to seamlessly reach their customers and connect with new audiences. We are thrilled that Lanvin, an iconic, 130-year old brand, has chosen Shopify to power its ecommerce business as it enhances its digital platform in North America.”
With their world-class technology, they know this launch will enable Lanvin to pursue endless possibilities and growth opportunities.