British fashion and home furnishings brand Laura Ashley and LowTides Ocean Products have announced their partnership for sustainable and stylish beach gear.
For highlighting the global brand’s signature prints, bold stripes, and colorful designs Laura Ashley and LowTides develop their collections as per their commitment.
The product line will feature LowTides high-end beach chairs built with upcycled ocean plastics, as well as towels and beach blankets made from Repreve post-consumer recyclables.
Penne Cairoli, president of Laura Ashley, said “By collaborating with LowTides, we can expand our sustainable offerings to include beach and outdoor products made of ocean-bound plastics.”
Also, LowTides captured the essence of Laura Ashley for their signature prints for the innovative collection.
On the other hand, Elizabeth Ackmann, co-founder, and marketing director of LowTides said, “The Laura Ashley brand has made an indelible impression on the US fashion industry, grew up with clothes, beds, and walls adorned with their prints. Their practice of quality and style-led products is one that LowTides emulates.”
To create each item, they push the limits on upcycled material aiming to reimagine beach chairs and beach accessories as stylish, personable, and sustainable.
Notably, LowTides Ocean Products has prevented over 24,000 lbs. of plastic from entering the oceans.
Their modern beach chairs, towels, and apparel are made with upcycled ocean and recycled plastics and are available on their website.
LowTides participates in different retail stores, like- Delaware, Florida, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, South Carolina, and Virginia.