Lenzing Group has stretched its fibre identification technology to TENCEL™ branded lyocell and modal fibres, reinforcing its commitment to achieve a transparency along the entire textile production process and supply chain.
The effective launch and feedback from the industry on the system used for LENZING™ ECOVERO™ branded fibres, as well as the rising number of wood-based cellulosic manufacturers, invigorated Lenzing to further increase the technology for the TENCEL™ brand to guarantee traceability of its products.
Lenzing’s fibre identification technology delivers physical identification of fibre origin at various stages of textile products such as the fabric and garment level.
This allows full traceability of the fibre, protects from fabricating and provides guarantee to brands and retailers that their products are made from TENCEL™ branded lyocell and modal fibres.
It also pledges that the fibres are produced in state-of-the-art-production facilities that meet high standards for resource efficiency and environmental and social responsibility.
This lets brands and consumers to have full prominence of how and where their products have been made.
Fibre identification will be a dynamic part of the fabric certification process within Lenzing E-Branding Service.
“As the awareness of sustainability grows, we see the need to continuously improve transparency and traceability of our products, so as to make sure our brand credentials are well protected and trusted by industry stakeholders and consumers,” says Florian Heubrandner, Vice President Global Textiles Business at Lenzing AG.
“By extending the TENCEL™ brand’s effort on supply chain transparency with our fibre identification technology, we hope to enable the textile industry to become more sustainable, as well as ensure our brand partners have the credibility to communicate their sustainability efforts and combat greenwashing,” Heubrandner added.
“Over the next few years, branded fibre products will employ fibre identification technology on a broader level, and, in time, it will be possible to real time track and trace materials through the supply chains.”
“We hope that our success can provide the industry with an example of how innovation empowers sustainability and help to shift perception towards proven sustainable solutions,” comments Heubrandner.
