The Lenzing Group’s flagship textile brand Tencel has introduced Tencel eShop which is the first ever e-commerce platform created by a sustainable fibre producer.
The eShop bridges the divide between manufacturers and the end-consumer by curating a diverse mix of apparel and home goods made of Tencel-branded fibres.
This debut marks a new milestone in Lenzing’s ongoing digitalisation and mission to educate and encourage consumers to make informed purchases.
With the eShop, the Tencel brand will provide consumers with a trusted source to make sustainable purchases conveniently.
“The pandemic has been a catalyst that accelerated the industry’s transformation towards digital presence and greater sustainability,” said Harold Weghorst, Vice President of Global Marketing & Branding, Lenzing.
Harold added “Consumers are electing to buy from the comfort of their homes. Many are also rethinking what they actually need and look for sustainable alternatives where applicable. This is where the new Tencel eShop comes in.”
As stated by the company, Tencel eShop does not only offer consumers a unique opportunity to find sustainable fashion and home textiles from different brands on one single platform, but also enables them to learn about how the raw materials used in their products are being made.
Over 200 products made of Tencel-branded Lyocell and Modal fibres will be showcased on eShop.
Florian Heubrandner, Vice President, Global Textiles Business, Lenzing AG, shared, “As we continue to develop more sustainable textile solutions, we hope that this new e-commerce channel will evolve into one of our brand partners’ key consumer engagement channels.”
