Levi Strauss & Co. and Beyond Yoga, a fast-growing, premium athletic and lifestyle U.S.-based apparel brand, jointly announced the signing of a purchase agreement for the sale of Beyond Yoga to LS&Co.
The acquisition will allow Levi Strauss & Co. to build on its growing women’s business and enable the brand to allocate global resources and infrastructure to significantly expand Beyond Yoga, building on its largely digital ecosystem.
“This acquisition establishes LS&Co.’s presence in the fast-growing activewear segment with a brand with tremendous growth potential,” said Chip Bergh, President and Chief Executive Officer of LS&Co.
“The foundation the Beyond Yoga team has built, combined with LS&Co.’s resources, global reach and scale, make me confident that Beyond Yoga will become a powerful growth engine for LS&Co., and help drive our strategic priorities. Beyond Yoga’s values-led approach to business, centered on inclusivity and authenticity, makes it a natural fit to our company portfolio. We look forward to welcoming the Beyond Yoga team to LS&Co,” Bergh added.
Following completion of the transaction, Beyond Yoga will operate as a standalone division within LS&Co. Co-founder Michelle Wahler will continue to be the Chief Executive Officer of Beyond Yoga and will report to Chip Bergh.
“We are honored and excited to become a part of the LS&Co. family,” Michelle said.
“Joining their portfolio will enable us to accelerate our growth by leveraging the experience and resources of their team and their global infrastructure. We are thrilled to have LS&Co. help us expand our brand to a wider audience, as we continue to promote our mission of inclusivity and acceptance for all.”
Here are key takeaways on this new acquisition: