- Advertisement -
Tuesday, May 30, 2023
Home Uncategorized LG and ThreadUP partner to extend life of clothes

LG and ThreadUP partner to extend life of clothes

Clothing care and laundry innovator LG Electronics USA and ThredUp Inc. (NASDAQ: TDUP), one of the largest online resale platforms for women’s and kids’ apparel, shoes and accessories, today announced that thredUP will power an apparel cleanout program on behalf of LG home appliances through thredUP’s Resale-as-a-Service (RaaS). With this deal, thredUP is expanding RaaS’ client reach, enabling businesses across industries to offer apparel resale experiences to their customers.
Part of LG’s ‘Second Life’ campaign, which aims to inspire people to care for what they wear and reduce their fashion footprint, the new initiative makes it simple for consumers to responsibly clean out unwanted items from their closets and give them a “second life” with the help of thredUP.
Anyone in the U.S. will be able to order a thredUP x LG Donation Clean Out Kit or print a donation label online at www.LGSecondLife.com or thredUP.com/LG. Customers can fill their Donation Clean Out Kit or any shippable box with women’s and kids’ apparel, shoes, and accessories and ship them to thredUP for free.
For each Donation Clean Out Kit thredUP receives, LG and thredUP will donate $5 to a select charity of the seller’s choice. thredUP then gives resellable items a “second life” by making them available in its marketplace.
“While LG’s top-rated washers and dryers help millions of Americans take the very best care of their fabrics, we know that styles change, tastes change, even sizes change,” said Peggy Ang, head of marketing at LG Electronics USA. “As a leader in fabric care, LG is invested in how to care for your clothes throughout their lifecycle – from how you wash them to how you ultimately pass them on. Working with thredUP on this nationwide initiative enables us to scale these efforts in a unique way, while shining a light on the important issue of textile waste and inspiring consumers to take responsible action for the planet.”
With this first-of-its-kind deal, LG joins other leading brands and retailers that rely on RaaS to deliver customized, scalable resale experiences to their customers, including GAP, Madewell, and Reformation. thredUP’s 2021 Resale Report shows that an estimated 36 billion clothing items are thrown away in the U.S. each year – 95 percent of which could be recycled or reused. Learn more about thredUP’s RaaS here.
“At thredUP, we believe that to take fashion from linear to circular, we need to rethink every aspect of the clothing life cycle,” said Pooja Sethi, Senior Vice President and General Manager of Resale-as-a-Service at thredUP. “We are thrilled to work with an innovative company like LG to power apparel clean out for their customers and believe this deal shows that any company – not just fashion retailers – can participate in apparel resale through RaaS, reaching new audiences and paving the way for a more sustainable future for fashion.”
LG and thredUP are both committed to educating consumers about the impact of their clothing choices and empowering them to reduce their fashion footprint – from best–in-class clothing care with LG washers and dryers to apparel resale through thredUP’s RaaS. To request a clean out kit and learn more about how LG’s Second Life initiative is inspiring people to care for clothing, upcycle and donate their clothes responsibly, visit www.LGSecondLife.com.

Related News

Functional Fashion Issue 04 week 10

 Download now  

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...

Sweden and Indian researchers create new technology to purify tainted water

Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...

NC State separates mixed cotton from polyester by using enzymes in US

A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...

More like this

Functional Fashion Issue 04 week 10

0
 Download now  
Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

0
Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...
Sweden and Indian researchers create new technology to purify tainted water

Sweden and Indian researchers create new technology to purify tainted water

0
Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...
Blended cotton polyester

NC State separates mixed cotton from polyester by using enzymes in US

0
A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....
H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

0
H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...
- Advertisement -