As people are return to their pre-pandemic routines, clothing trends show that consumers desire the comfort of the loungewear they had been wearing during lockdown.
There was no longer a need to style a full look during the pandemic. With the popularity of video calls, consumers choose products that could be worn from the waist up like hair accessories and blouses, leaving them to dress in loungewear from the waist down.
According to data from Edited, loungewear styles such as sweatpants and leggings have seen an uptick in arrivals by 34% and increase of 64% in products selling out.
Now as life of consumers’ starts to return to normal, they are intent in keeping the comfort of their sweatpants and want to look fashionable at the same time.
According to ShopStyle’s insights, at present the daily styles with comfortable fits are the way forward.
Experts say that people will continue searching for fashion-forward pants while keeping comfort top-of-mind. Already seeing an increase in shoppers looking for cargo pants, patterned pants, dad pants, track pants, and new takes on legging and jogger silhouettes, and these styles to continue to raise in popularity into the fall season.
Loungewear trends in fall 2021
the impact of sweatpants on everyday pants styles is growing. Consumers are shopping for styles featuring drawstring waists and more moveable fabrics, while in denim low-rise waists and wide legs are taking over in popularity compared to high waists and skinny fits.
For instance, fashion brand Everlane presently offers a line of what it calls “Easy Bottoms.” Each style, whether denim, chino or cotton, features an elasticated waistline to emphasize comfort. This is in addition the the brand’s new line of pants featuring paperbag waists, which offer a sophisticated look while keeping to elasticated fits.
Sweatpants and leggings will continue to influence pant styles. Pieces that are comfortable and multifunctional will take center stage – like split-hem leggings that can be dressed down or up.
These pants can be easily worn from day to night by pairing with a sneaker for a casual day look, or wearing a high heel and jewelry in the evening. With some offices announcing plans to reopen fall 2021, people will be looking for outfits that are professional while also comfortable.