Womenswear brand LoveShackFancy launched their first branded collection of activewear.
After successful collaborations with Beach Riot and Bandier, the fashion and lifestyle brand is branching out on its own with its first curated line of performance wear that merges its feminine signature floral prints with high-quality activewear.
The debut collection consists of nine styles for “girls on-the-go” including sports bras, leggings, biker shorts, tanks, athletic dresses and skirts, in three prints: a pink floral, a vibrant blue hibiscus, and a cream, neutral bouquet.
The breathable, light fabric used to create the activewear items, which is a blend of 72% nylon and 28% spandex, is intended to provide a comfortable yet refined elevated design customized to the wearer’s movement.
The pieces are intended for low-impact and high-intensity workouts, leisurewear for lounging, and for going out, LveShackFancy said in the press release.
Rebecca Hessel Cohen, founder and creative director at LoveShackFancy said, “Launching active has been a dream of mine for so long. So many of our customers are always on the go, whether that’s attending a workout or running around the city, and we want our girls to be able to wear their florals, and feel confident everywhere they are.”
The debut activewear collection will be available for purchase from January 10 in all LoveShackFancy stores.