The US’ Macy’s announced a partnership with Authentic Brands Group (ABG), a global brand development, marketing, and Entertainment Company, for Reebok sportswear and activewear for men, women, and kids.
By this agreement, Macy’s will deepen its assortment of Reebok apparel on its online store, app, and retail stores plus develop exclusive product offerings.
Also, Foot Locker will receive a deeper assortment of Reebok products as part of the deal and will also receive exclusive footwear from the brand starting this fall.
President Matt O’Toole told Retail Dive earlier this year saw opportunities to expand the brand’s wholesale deals to cover its apparel offering. Macy’s seems to be one of those.
“I think you’ll be hearing about a couple of things soon in the U.S. market that expand our apparel footprint with retailers that haven’t been a big part of the Reebok story,” O’Toole said.
According to those companies, products will be sourced from Reebok Design Group (RDG), the global brand hub for design, development, and innovation and supplier of apparel and footwear categories.
Jarrod Weber, group president lifestyle and chief brand officer at ABG said, “Reebok is experiencing a resurgence with its greatest days ahead. We are pleased to partner with Macy’s in offering Reebok’s core and special products through all of their doors.”
Sam Archibald, general business manager of apparel, Macy’s said, “Macy’s is a destination for style and inspiration. Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the US.”
They look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind product for their customers, who value brands that let them express their individual and authentic style.