Spanish fashion brand, Mango has unveiled a new denim line that claims a set of circularity standards intended to make clothing easier to use and recycle.
The launch of the feature coincides with the company’s efforts to advance its recent established objectives as stated in its sustainability strategy, “Sustainable Vision 2030,” where it included the adoption of circular design guidelines as one of its primary aims.
The new collection covers various Mango Woman garments in denim, including trousers, skirts, jumpsuits, gilets and cropped jackets, in both indigo and black.
Each of the pieces have been designed using 100% cotton, 20% of which is recycled, with elements like rivets removed.
Additionally, Mango stated that the designs were created using 3D digital design technology in an attempt to reduce product samples and, therefore, waste.
Customers are given a graphic inside the products that describes the brand’s circular design, thus eliminating the need for paper labels.
Mango stated that as part of its sustainability plan, it intends to significantly boost circular design in its products over the following few years, either by making clothing that is easy to recycle, committing to durability, or utilizing techniques that create less waste.