Marimekko and sustainable textile material company Spinnova have launched their capsule collection using Spinnova fibre.
The capsule includes a denim-inspired smart utility overshirt, a pair of trousers and a tote bag, all with the iconic Unikko (poppy) print by Maija Isola from 1964.
The denim-like material blend consists of approximately 20 percent Spinnova fibre. The rest of the blend is cotton, of which about 70 percent is organic cotton.
Spinnova’s innovative textile fibre is made of certified wood sourced from responsibly managed forests and is fully recyclable, also the production of Spinnova fibre consumes approximately 99.9 percent less water in comparison to conventional cotton.
Suvi-Elina Enqvist, head of innovation works at Marimekko, “What has motivated us both throughout this journey is the shared desire to address the environmental impacts of the fashion and textile industry. The new capsule is one step towards our goals. Marimekko’s design philosophy is based on creating timeless design that brings joy for generations to come.”
And, it was a natural choice to partner with Spinnova thanks to its sustainability potential, and partnerships with the likes of Spinnova play a vital role in achieving our ambitious sustainability goals as a company, she added.
Besically, Marimekko was one of the first fashion brands to partner with Spinnova and they have come a long journey together. The launch of this capsule collection marks a great milestone of the collaboration between the two markable players of the growing and impact-gaining Finnish textile industry.
Kim Poulsen, CEO at Spinnova said, “As the sustainable textile leader are pleased to see the first printed products made with Spinnova fibre to be available for consumers – even more exciting is to see the fabric being printed with one of the most iconic prints of the whole design history.”