Marine Serre has partnered with Skinvaders for in-game branded skins and digital clothing, to digitalize its ‘Hard Drive’ collection for the metaverse.
Skinvaders, launched by digital fashion company Platform, will offer Marine Serre’s collection in Zepeto’s virtual world, which allows fashion-savvy gamers the chance to customize and elevate their avatars, which will be priced from 5 to 14 Zems, the virtual world’s currency.
Alexis Arragon, chief executive of Skinvaders said, “Gamer investment in avatar customisations, particularly with designer and luxury products, has been on the up and up in recent years, presenting a huge opportunity for in-game brand presence. By tapping into an increasingly lucrative space, with more than two in three gamers interested in branded skins.”
The launch comes as research shows that there was a 44 percent rise in US gamers purchasing in-game skins, emotes and other customizations in 2021.
According to Statista, players turn to the metaverse, so presenting new possibilities for fashion brands to reach new audiences and brand advocates in the 2.81 billion and growing video gaming community.