- Advertisement -
Saturday, June 3, 2023
Home Functional Fashion Marine Serre partners with Skinvaders for digital fashion

Marine Serre partners with Skinvaders for digital fashion

Marine Serre has partnered with Skinvaders for in-game branded skins and digital clothing, to digitalize its ‘Hard Drive’ collection for the metaverse.

Marine Serre partners with Skinvaders
Figure: Marine Serre has partnered with Skinvaders for in-game branded skins and digital clothing, to digitalize its ‘Hard Drive’ collection for the metaverse.

Skinvaders, launched by digital fashion company Platform, will offer Marine Serre’s collection in Zepeto’s virtual world, which allows fashion-savvy gamers the chance to customize and elevate their avatars, which will be priced from 5 to 14 Zems, the virtual world’s currency.

Alexis Arragon, chief executive of Skinvaders said, “Gamer investment in avatar customisations, particularly with designer and luxury products, has been on the up and up in recent years, presenting a huge opportunity for in-game brand presence. By tapping into an increasingly lucrative space, with more than two in three gamers interested in branded skins.”

The launch comes as research shows that there was a 44 percent rise in US gamers purchasing in-game skins, emotes and other customizations in 2021.

According to Statista, players turn to the metaverse, so presenting new possibilities for fashion brands to reach new audiences and brand advocates in the 2.81 billion and growing video gaming community.

Related News

Functional Fashion Issue 04 week 10

 Download now  

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...

Sweden and Indian researchers create new technology to purify tainted water

Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...

NC State separates mixed cotton from polyester by using enzymes in US

A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...

More like this

Functional Fashion Issue 04 week 10

0
 Download now  
Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

0
Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...
Sweden and Indian researchers create new technology to purify tainted water

Sweden and Indian researchers create new technology to purify tainted water

0
Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...
Blended cotton polyester

NC State separates mixed cotton from polyester by using enzymes in US

0
A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....
H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

0
H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...
- Advertisement -