Sri Lanka-based apparel manufacturer MAS Holdings is developing an adaptive wear line to provide more excellent choices when it comes to inclusive apparel.
MAS Holdings calls it ‘truly meaningful and inclusive clothing solutions’ for those with inabilities. And the company is using the research conducted in the US and Sri Lanka to produce the adaptive wear collection.
MAS Holdings says that this has a huge commercial potential for the project but it also understands a greater vision for the segment.
Adaptive apparel has the capacity to create a transformative impression in the lives of people with inabilities. By empowering those people to dress individually and be smart, MAS understands how adaptive fashion can improve the misunderstandings concerning inability. This has the potential to enrich the lives of those with inabilities greatly.
Suleik Mushin, Adaptive Marketing and Consumer Lead, MAS Holdings said to media, “MAS’s vision is for adaptive wear to go far beyond incremental improvements. The aim is to normalize the use of adaptive wear through universal design thinking, specialized garment construction and fastener placement, to unlock everyday clothing solutions for temporary and permanent conditions.”