Premium denim brand Mavi’s fall/winter 20-21 collection features new styles with comfort and jeans are sustainably crafted using the most innovative technologies and materials that are right for the planet.
Fall/winter 20-21 season’s main attention is on the brand’s sustainable All Blue collection, fashioned with innovative laser technology and eco-conscious washing techniques that consume less water and energy.
Mavi is focused on the idea of timelessness in terms of style and quality. The denim brand achieved this by using the highest quality fabrics and innovative manufacturing techniques.
Premium denim is made using natural materials like Tencel, organic cotton and recycled fibers — a priority among consumers seeking high-quality, sustainable denim amid the Covid-19 pandemic.
Consumers are looking for durable pieces of clothing created without imposing further damaging the environment. As people are staying home more often, comfort is a top priority.
Water is the key element in denim production. In 2019, Mavi reduced its annual water consumption by 62% and energy consumption by 28%.
“We’ve all found ourselves living in a very different world than we knew a few months ago,” said Alissa Friedman, Mavi’s Marketing and PR Manager.
“Customers have prioritized casual clothing and quality, choosing to shop from brands they trust,” Alissa added.
New fits comprise the Viola, a high-rise cropped straight leg with a raw hem, presented in an indigo wash with a ’90s effect, as well as the Eva, the brand’s first jumper shape. Part of Mavi’s All Blue collection, the jumper is finished with 100 percent organic cotton and features a light vintage wash.
Dressing to work from home or escape for a socially distanced weekend trip, Mavi’s denim will anchor any outfit, no matter the season or circumstances.
