Babywear brand Miniklub has opened a new store in Patna, Bihar along with baby and children’s clothing, footwear, personal care and gift items in their product range.
The new store caters to babies and children up to the age of eight and offers-new born essentials as well as the new winter collection of coats and thick layers, among other products, also sells brand’s accessories, such as diaper bags.
By launching a line of matching apparel for parents and children, Miniklub marks a diversification of the brand away from children’s clothing and into adult apparel.
Anjana Pasi, Founder, and Director, MiniKlub said, “Just imagine the background of a strong manufacturing unit with all the international standards coming together with the Indian product and design team, this becomes our USP and that’s why mothers in India trust us.”
Additionally, when it comes to online, they are betting heavily on their platform miniklub.in and continue growing on other leading e-commerce marketplaces.
Miniklub was founded in 2013 as a babywear brand and is currently present in over 450 multi-brand stores as well as on a variety of e-commerce platforms such as Amazon, Myntra, Flipkart, and Ajio.
The brand has 45 exclusive retail outlets spread across 26 Indian cities and is opening 100 stores by 2024.
